Debuting Content Ahead of Advertising’s Biggest Night

At the end of 2017, Adweek received word that they would have exclusive rights to publish and play the M&M’s advertisement by BBDO before it’s premiere during Superbowl LII. To support that promotion, Adweek worked with In It to create an AR application that uses the magazine cover as an image target to reveal the advertisement staring Danny DeVito.